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PREMISE
The Market
Seniors are the fastest growing segment of the US population, currently there are over 50 million people with 10,000 Baby Boomers a day turning 65 and becoming Medicare eligible.
The Problem
Falls are the leading cause of injury and death in older Americans.
The CDC
Health and Economic Burden of Falls Expected to Surge
CDC Headline, 9/23/16
The Solution
It is the intent of The Don’t Fall Down Company to help reduce the
number of senior falls and the misery they cause.
Helping seniors prevent falling
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